Before launching any marketing campaign, it's important to determine your primary video goal. This could be to increase brand awareness, engagement, or even conversions for a free trial. It's crucial to pick out just one or two goals for each video. When you define more than that, your video will seem unfocused, making it difficult for viewers to determine what they should do next.
As practice, try telling a story with your b-roll and planning out a shot sequence. For example, your subject might open a door from the hallway, walk into their office space, sit down at their desk, open their laptop, and begin typing. Seems simple, right? But a shot sequence showing this 10-second scenario might consist of six or more different b-roll clips.
When you ask your friends which online video platform they use, the answer you probably hear the most is YouTube. YouTube is the largest video hosting platform, the second largest search platform after Google, and the third most visited website in the world. Every single day, people watch over five billion videos on YouTube. It's also free to upload your videos to YouTube and optimize them for search.
I think you have created a great example today on how to increase not only new, but return blog traffic. Revisiting and updating outdated content and republishing it is a great way to get existing users to come back to your site. I wasnt around Moz in 2007 when the first version of this post was published. If I was and remembered that content It would have been one more reason for me to check this post out.
Post at the right time. If your target audience is adult males over the age of 50, it probably won’t be good to always post new content at midnight. Similarly, it’s not incredibly helpful if you post about how to make the perfect ‘New Year’s Eve’ decorations for a party, the day of/after New Year’s Eve. Keep your target audience and your content in mind when you choose a date and time to post an update.
I really like point number 18 about adding value to conversations, and find that starting a debate on industry problems can be a serious traffic driver. Better still if you can spot something in the industry that is wrong which no one is talking about and focus on it, then it's a great way to get traffic and a ton of links as other places continue the debate.
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