On the surface, the how of video marketing is pretty simple: Your brand creates videos that, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers. In practice, it’s a little more complicated. Like many of your marketing efforts, video marketing is data driven, so you’ll want to monitor various metrics and track customer engagement.
Pitches to be your own boss. Our Consumer Action Center is hearing from a lot of callers who go to help-wanted sites, find an opportunity that looks good and then contact the supposed employer. It turns out to be a pitch for owning your own business, with promises of huge money. Unfortunately, the only ones making money are the people pushing startup kits for a fee.
I have to say though, that (like the comment above) my favourite one was #22. Just when my brain was a little frazzled, seeing (and I mean actually visually seeing) your wife's success with her Everywhereist blog is so encouraging! If you've got something to say all you want is for people to hear it and join in the conversation and there's so many of us out there waiting to connect. It's really inspiring.
Try to make sure that most of your content is evergreen. Evergreen content is the kind of content that can live forever on the web and that time won’t make irrelevant. For example, a post about this year’s Oscar nominations will become useless in a few months time. A post about the greatest movie classics will continue to be relevant over the years, making it evergreen.
The above image comes from Everywhereist's analytics. Geraldine could have given up 18 months into her daily blogging. After all, she was putting in 3-5 hours each day writing content, taking photos, visiting sites, coming up with topics, trying to guest blog and grow her Twitter followers and never doing any SEO (don't ask, it's a running joke between us). And then, almost two years after her blog began, and more than 500 posts in, things finally got going. She got some nice guest blogging gigs, had some posts of hers go "hot" in the social sphere, earned mentions on some bigger sites, then got really big press from Time's Best Blogs of 2011.
I really like point number 18 about adding value to conversations, and find that starting a debate on industry problems can be a serious traffic driver. Better still if you can spot something in the industry that is wrong which no one is talking about and focus on it, then it's a great way to get traffic and a ton of links as other places continue the debate.
Thanks a lot for the tactis, especially for #22. Desperate in growing my blog which I have been writing for 1.5 years and still have less than 4,000 uniques monthly, I was looking for "traffic increase tips" and found your post. Frankly, I was thinking to give up and not "waste" my time for the blog any more... I was thinking, may be there is not enough audience in my niche, or may be the topics or my articles are not compelling enough... Now I know - I should be patient and not give up. Thanks a lot!
Our wage and job-growth information come from the latest edition of the Bureau of Labor Statistics’ Occupational Outlook Handbook. The BLS lists “median” wages for jobs rather than “average” wages. The median wage is in the middle of the data set, with half of the jobs paying less and half paying more. BLS job-growth projections are for 2016 to 2026.
Did you know that 85% of Facebook video is watched with no sound? Many people watch videos in places where they can't turn the sound up, or where there's background noise. Those are two important reasons why video captions matter. And, of course, video captions matter for accessibility. Include captions, and you will improve you click-through rate as those with hearing loss or impairment can still understand your video content. Captions also help with SEO by providing text that search engines can find.
Enterprises turn to NGDATA’s Intelligent Engagement Platform to uncover emerging opportunities in customer data and for the orchestration of hyper-relevant experiences. Through an intuitive UI, Marketers & business users gain unprecedented access to internal & external data and an AI-powered suite of capabilities to analyze, predict, and orchestrate dynamic 1:1 experiences across millions of customers in real-time. Enabling brands to deliver experiences as unique as the people who receive them, at the time and place they matter most.
Animated videos are easy to commit to because they’re completed in-house and typically don’t require any materials or efforts from the client. Combining elements like text, images, color overlays, music, animations, logos, graphics, and icons (depending on the type of project), you’ll want to create a final product that is short, visual, engaging, and delivers the desired message.
The program even provides helpful templates that simplify the editing process. The platform supports high-quality clips like 4K video footage and makes it easy to share your work directly to a video hosting platform. Limited access to advanced color correction and editing features mean it isn't commonly used by professionals, but iMovie is still a great option if you're just starting out.
Enhance your writing. So now people are hooked on the appearance of your blog, but now you’ve got to provide stellar content to keep them around. In general, blogs should be written with a light-hearted tone and easy to understand vocabulary (unless it’s an academic or otherwise specific blog). Get your blog optimized for search engines (SEO optimized) by using common search queries throughout your writing. This will move your blog closer to the top of search engine result pages, and make people more likely to read your posts.
Your iPhone might do a great job of focusing on the subject when you take photos, but when it comes to video the camera will continue adjusting and re-adjusting as you move around the scene. To solve this problem, lock the exposure before you press record. Hold your finger down on the subject of the video until a yellow box appears with the words “AE/AF Lock”.
Durst says insurance companies are increasingly outsourcing their incoming phone calls to contact centers. The contact centers then have to hire or contract with licensed insurance reps “because state laws mandate that only licensed agents can ‘sell’ policies,” says Durst. So, if you see an ad on TV for XYZ Life Insurance Co. and call the number on your screen, there’s a good chance you’re talking to someone who is working from home.
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I've been reading a few articles on how to drive traffic to my blog and this is extremely helpful. I especially like the final tip about not giving up- there does seem to be a high attrition rate for new bloggers and I'm feeling like I might be among them. Your post has given me new energy and resolve and I'll be implementing quite a few of these strategies. Thanks!!
Thankfully, you don't need to spend a dime to figure out where a large portion of your audience can be found on the web. In fact, you probably already know a few blogs, forums, websites and social media communities where discussions and content are being posted on your topic (and if you don't a Google search will take you much of the way). From that list, you can do some easy expansion using a web-based tool like Google's Display Planner:
What It Is: Students in countries including Japan, Korea, France and Germany are looking for English speakers to practice with. Sessions focus on things like making professional small talk or running a meeting (trainers are provided with specifics on how to teach each topic, and are also trained themselves for two days before starting the job). Lessons take place either over the phone or on a live Internet video service like Skype — sometimes at night, because you're working with students in different time zones. You need to commit to a minimum of 20 hours a week at consistent times, and can work as many as 35 hours.
Now that you've attracted video viewers and website visitors, the next step is to convert these visitors into leads. With most inbound marketing content, this means collecting some sort of contact information via a form. Video can aid this process by visualizing a solution to the buyer's problem, whether that's before the form on a landing page or as the offer itself. Overall, the goal of this kind of video is to educate and excite.
White balance tells your camera the color temperature of the environment you're shooting in. Different types of light have different colors. For example, incandescent bulbs (like what many people put in a lamp) have a very warm color. The fluorescent lights (if you're reading this in an office, look up) are a little bit cooler. Daylight is cooler yet. Before you begin shooting, you have to adjust your camera's white balance according to your setup.
Hello; when I started reading this post, i fully expected to be horrified by how poorly i was doing. I was pleasantly surprised that I was already following many of your suggestions. The section on guest blogging was helpful as well as inspiring. It gave me something new to focus on. Many of the links mentioned will make following the suggestions much easier. And I'm most thankful for you reminding us not to give up. I have many good friends in my life who do that for me, but you can't imagine how much that bit of encouragement will help keep someone taking that next step until their blog catches on. thanks again, max
If you haven't already, register a personal account and a brand account at each of the following - Twitter, Facebook, Google+ and LinkedIn (those links will take you directly to the registration pages for brand pages). For example, my friend Dharmesh has a personal account for Twitter and a brand account for OnStartups (one of his blog projects). He also maintains brand pages on Facebook, LinkedIn and Google+.