If you’re using GKP, you can get a rough idea of the difficulty based on the domain authority (DA) of the search results when you Google that keyword. You can find DA with Moz Open Site Explorer. As a rule of thumb, if a lot of the posts have a DA of over 40 or 50, it’s probably going to be tough to outrank them. But using Ahrefs or SEMrush will give you a better picture.
In a disconnected digital world, people are seeking out ways in which they can feel a sense of engagement and connection. That’s one explanation for how authentic storytelling through the use of video is proven to increase engagement. Whether it’s through actions like comments, likes, or shares, if people are responding to your video marketing content, that’s a great sign that you’re on the right track.
The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.
In the following sections, we'll cover the types of videos you should create for each stage in the image above. To start, plan to create at least two videos for each. Don't forget to include call-to-actions to help lead your audience through their purchase journey and into the role of "promoter." Over time, you can improve based on conversion rates and the content gaps you discover.
Last week I received an alert at MBG that one of my articles had been altered. I checked into it and found that the publisher added a ton of links to the article, all going to his own websites. That destroys the value of my one link, and it makes the article (with my name on it) look incredibly spammy. Now there is a poor looking article on the web which mentions my company - not what I intended.
Your iPhone might do a great job of focusing on the subject when you take photos, but when it comes to video the camera will continue adjusting and re-adjusting as you move around the scene. To solve this problem, lock the exposure before you press record. Hold your finger down on the subject of the video until a yellow box appears with the words “AE/AF Lock”.
Great post Moz. I really enjoyed reading your 21 tips and the 22nd is the one that really hit home. You are right about the importance of consistency. Blogs, like any other business or venture, take time to get going. I've had my ups and downs with my blog but am in it for the long haul. So thanks for reminding us to be persistant! The first 21 tips did have a lot of good information and I will continue to work on those techniques as well. Best of luck!
But while you're maintaining the fun level on set, remain vigilant. It's your job to pay attention to the little things, like making sure all of the mics are on or noticing if the lighting changes. Record each section many times and have your talent play with inflections. When you think they've nailed the shot … get just one more. At this point, your talent is already on a roll, and options will help tremendously during editing.
Enhance your writing. So now people are hooked on the appearance of your blog, but now you’ve got to provide stellar content to keep them around. In general, blogs should be written with a light-hearted tone and easy to understand vocabulary (unless it’s an academic or otherwise specific blog). Get your blog optimized for search engines (SEO optimized) by using common search queries throughout your writing. This will move your blog closer to the top of search engine result pages, and make people more likely to read your posts.
One of the best ways to improve the look of your video is to include b-roll. B-roll is the supplementary footage included as a cutaway. This might include shots of a customer service rep talking on a phone, a designer editing your website, visuals of your office, or even screenshots of your product. The key with b-roll is to make sure each and every piece enhances the story.
A note about shooting with two cameras: Your editor will need to sync the footage between the different views. To help them do this, clap your hands loudly in the view of both cameras right before you ask the first interview question … yes, just like an old fashion clapboard. Modern editing software has auto-sync features, but this loud clap will help you initially line up the clips.
Focus on your design. The first thing people notice when they visit your blog, is the way it looks. And although the old adage goes that one shouldn’t judge a book by its cover, the same isn’t always true for a blog. If you want people to stay on your blog, you’ve got to hook them with an eye-catching design; once they’re interested in the appearance, they’ll start reading to see what you’re all about.