Bottom line, overall strategy and data should drive your video marketing strategy. First, plan a solid strategy to develop video(s) for each level of your sales funnel. Outline the content and goals of each individual video. Determine what metrics will best determine a video’s success. Then, test. Analyze. Tweak your videos (and their deployment), when necessary. Work to make them more effective. And whatever you do, do do video; in 2017 and beyond, it’s the cornerstone of your brand’s marketing efforts.
On one hand it is good in that it promotes my business on a very high traffic website, and there is a page on their website that has a link to my website (that was already there as a paid listing before the content was posted by them), but I am concerned about duplicate content. Will this hurt my search engine ranking for the content on those pages? I have been working very hard to get good search engine ranking, and some of those pages on my website are on the first page of Google for the relevant keywords, others are not.
For any "attract" video, avoid speaking too much about your product. Instead, let your brand values and personality be your north star(s). Finally, because these videos can live on a variety of channels, keep in mind the strategies of each platform. For example, a Facebook video might have a square aspect ratio and text animations for soundless viewers.
During the shoot, your job goes beyond pressing record. First and foremost, you need to be a coach. Balance critical feedback with support and be quick to give encouragement after each take. This is why conducting a table read during the scripting process is so important: It's easier to give feedback when there's not a camera in the room. Remember, be a little silly during the shoot or your talent will be on edge and uncomfortable — and it will show in the footage.
Add interesting images. People are visual, and they’re more likely to read an article or blog post if there are images to accompany it. If you’re a photographer or graphic designer, use your creative know-how to prepare images that fit the content of each individual blog post you create. If you’re not so artsy, use images from the web (with permission/linked sources) interspersed throughout your writing.
Create an advertisement exchange. Many blogs create a column for ads solely from other bloggers in their genre. Start a space on your blog where other blogs can post an advertisement; they’ll likely link to your page as well. Do the opposite too; look for free or cheap monthly ad spaces through other blogs. In the end, you both end up with more readers, so it’s a win-win situation.