Animated videos are easy to commit to because they’re completed in-house and typically don’t require any materials or efforts from the client. Combining elements like text, images, color overlays, music, animations, logos, graphics, and icons (depending on the type of project), you’ll want to create a ­final product that is short, visual, engaging, and delivers the desired message.
When you're writing a blog post, keyword research is best utilized for the title and headline of the post. For example, if I wanted to write a post here on Moz about how to generate good ideas for bloggers, I might craft something that uses the phrase "blog post ideas" or "blogging ideas" near the front of my title and headline, as in "Blog Post Ideas for When You're Truly Stuck," or "Blogging Ideas that Will Help You Clear Writer's Block."
Don't be discouraged if you ask and get a "no" or a "no response." As your profile grows in your niche, you'll have more opportunities, requests and an easier time getting a "yes," so don't take early rejections too hard and watch out - in many marketing practices, persistence pays, but pestering a blogger to write for them is not one of these (and may get your email address permanently banned from their inbox).
I have to say though, that (like the comment above) my favourite one was #22. Just when my brain was a little frazzled, seeing (and I mean actually visually seeing) your wife's success with her Everywhereist blog is so encouraging! If you've got something to say all you want is for people to hear it and join in the conversation and there's so many of us out there waiting to connect. It's really inspiring.

From these challenges, rise video marketing best practices. And it all comes down to strategy: If you want your video marketing to have results, then you must plan, test, analyze, and test again. Yes, the goal of your videos is to tell a story and engage your customers but, from a marketing perspective, your videos must also align to your sales funnel. What is the purpose of each video? Who is the audience? How does the video further your marketing goals?
That's a screenshot of the AdAge Power 150, a list that's been maintained for years in the marketing world and receives an endless amount of discussion by those listed (and not listed). For example, why is SEOmoz's Twitter score only a "13" when we have so many more followers, interactions and retweets than many of those with higher scores? Who knows. But I know it's good for AdAge. :-)
Fill out each of those profiles to the fullest possible extent - use photos, write compelling descriptions and make each one as useful and credible as possible. Research shows that profiles with more information have a significant correlation with more successful accounts (and there's a lot of common sense here, too, given that spammy profiles frequently feature little to no profile work).
When it comes time to shoot, clear out unnecessary people from the room and turn off the overhead lights. With your three-point lighting setup, there will be no need for those harsh fluorescents. When — and only when — everything is set up, call in your talent. There's nothing worse than being nervous, and then having to anxiously watch as lights are turned on and the camera is tested.
What It Pays: Though it varies widely by company, you'll likely be paid per post or hourly. Factors that could increase or decrease the pay scale include word count, research, interviewing an expert, and more. Many freelancers are full-time, but if you're looking for a side-hustle to make some weekend money, this is a great option too. According to Pay Scale, the average salary for a freelance writer is about $24/hr.
What does aperture mean for your video? When a lot of light comes into the camera (with a low f-stop number), you get a brighter image and a shallow depth of field. This is great for when you want your subject to stand out against a background. When less light comes into the camera (with a high f-stop number), you get what's called deep depth of field and are able to maintain focus across a larger portion of your frame.
As you begin creating videos, you'll notice a key difference between video scripts and your typical business blog post — the language. Video language should be relaxed, clear, and conversational. Avoid using complex sentence structures and eloquent clauses. Instead, connect with your audience by writing in first person and using visual language. Keep the language concise, but avoid jargon and buzzwords.
Before someone can prepare an article like this, there must have been a level of understanding that has been attained; undaunted and formidable. I must appreciate what you have such knowledge, not only that, I also appreciate your efforts in reaching out to people with what you know. This written piece has been one of the best I've ever come across.
Likewise, when requesting a contribution, especially from someone with a significant industry profile, asking for a very specific piece of writing is much easier than getting them to write an entire piece from scratch of their own design. You should also present statistics that highlight the value of posting on your site - traffic data, social followers, RSS subscribers, etc. can all be very persuasie to a skeptical writer.

A note about shooting with two cameras: Your editor will need to sync the footage between the different views. To help them do this, clap your hands loudly in the view of both cameras right before you ask the first interview question … yes, just like an old fashion clapboard. Modern editing software has auto-sync features, but this loud clap will help you initially line up the clips.


Phony job listings on legit job-hunting websites. One fraudulent group was listing fake jobs on CareerBuilder, which is an otherwise respectable site. The group was charging a big fee for a background check before consideration of any applicants. Federal, state and local authorities received more than 17,000 complaints filed by people who were ripped off by this particular group. And that’s just the number of people who found their way to complain. Who knows how many others were taken?
When I started the Moz blog in 2004, I had some advantages (mostly a good deal of marketing and SEO knowledge), but it was nearly 2 years before the blog could be called anything like a success. Earning traffic isn't rocket science, but it does take time, perseverance and consistency. Don't give up. Stick to your schedule. Remember that everyone has a few posts that suck, and it's only by writing and publishing those sucky posts that you get into the habit necessary to eventually transform your blog into something remarkable.
Excellent post. All the points mentioned are very important but I feel, the type of content is the most important. All other depends on what you write or how you write. So quality of content / style of representing is also very crucial to attract traffic. A well researched, unique and informative article is a must to start with these 22 points. Thank you for coming up with such brilliant article.
Traffic is one of the most important parameters for your blog; the more people who find your blog, the more people who will read your ideas. If you're ready and willing to have your blog admired in the online community, then try a few different methods of increasing blog traffic. You'll create better content in the end, and probably have dozens of new viewers each day.

Enhance your writing. So now people are hooked on the appearance of your blog, but now you’ve got to provide stellar content to keep them around. In general, blogs should be written with a light-hearted tone and easy to understand vocabulary (unless it’s an academic or otherwise specific blog). Get your blog optimized for search engines (SEO optimized) by using common search queries throughout your writing. This will move your blog closer to the top of search engine result pages, and make people more likely to read your posts.
Love the great article and I've used a variety of these methods to gain traffic to my websites.  Many of them definitely work, although everyone will not have the same type of success. One place I like to use to amass traffic to my website is http://increasetraffic.co, because they send actual real visitors to your site cheaply. I think you get like 10,000 visits a month for 10 bucks, which is like a happy meal and a few cup cakes these days. I have been following your blog for sometime and I most certainly will keep this information bookmarked. I have been reading this blog for so long I figured it was actually time to let you know I exist and leave a comment... lol
Your iPhone might do a great job of focusing on the subject when you take photos, but when it comes to video the camera will continue adjusting and re-adjusting as you move around the scene. To solve this problem, lock the exposure before you press record. Hold your finger down on the subject of the video until a yellow box appears with the words “AE/AF Lock”.
Focus on your target audience. Although you likely want anyone and everyone to start reading your blog, typically only a specific target audience will make up the primary readership. Look at popular blogs that are similar to yours or how you want your to be, and emulate the ways in which they hook their audience on content. By creating specific, detailed content rather than general, vague content, your target audience will be more likely to become repeat readers, and to share your blog on a regular basis.
What It Is: Many companies pay online testers to make sure websites are intuitive and easy to navigate. "You basically follow the instructions you're given to check out the website," says Anna Thurman, founder of RealWaysToEarnMoneyOnline.com, a site that has reviewed more than 500 online work opportunities. "It usually only takes about 15 minutes per test." Thurman recommends registering with 10 to 12 different companies since the opportunities to test these sites are doled out first come, first served. "There are people who make $100 to $200 a month by staying on top of those tests," Thurman says.
How to Get It: You'll need to create a YouTube account and then shoot video either with your phone or a video camera, then upload it to your account. To enroll in the partner program, click on YouTube settings, check the circle next to "Allow Advertisements," then click on "View Additional Features." On the YouTube monetization page, opt in. Generally, you must earn a minimum before you get paid, and YouTube pays monthly — if you don't earn enough in one month, the balance rolls over.
Choose a catchy and descriptive title. The title of your blog is one of the first things that readers will see and one of the factors that search engines use to determine what your blog is about. The title of your blog should let readers know right away what your blog is about. It should be easy to remember, not too long, and not too similar to another website's name.
Target your "advertising." Try to promote your blog in places around the internet where people who would be interested in your blog are likely to be. If you write a post you think a friend of yours would particularly enjoy, let him or her know about it. You can even adapt you signature for different forums. If you blog about gardening and post on a forum about roses, put a link in your signature to a category or tag with all of your rose-related articles or a link to your best article about roses.
When using images, I highly recommend creating a way for others to use them on their own sites legally and with permission, but in such a way that benefits you as the content creator. For example, you could have a consistent notice under your images indicating that re-using is fine, but that those who do should link back to this post. You can also post that as a sidebar link, include it in your terms of use, or note it however you think will get the most adoption.

Now that you've attracted video viewers and website visitors, the next step is to convert these visitors into leads. With most inbound marketing content, this means collecting some sort of contact information via a form. Video can aid this process by visualizing a solution to the buyer's problem, whether that's before the form on a landing page or as the offer itself. Overall, the goal of this kind of video is to educate and excite.
The major social networking sites aren't alone in their power to send traffic to a blog. Social community sites like Reddit (which now receives more than 2 billion! with a "B"! views each month), StumbleUpon, Pinterest, Tumblr, Care2 (for nonprofits and causes), GoodReads (books), Ravelry (knitting), Newsvine (news/politics) and many, many more (Wikipedia maintains a decent, though not comprehensive list here).
Pick a topic to write about that really interests you. It can take a long time for a blog to develop strong regular traffic, so you'll want to pick a subject that you'll be happy to write about even when you aren't getting a lot of feedback. While selecting a popular search term as the basis for your blog can get you a lot of hits initially, traffic will quickly drop off if you don't know your subject and you'll be stuck with a blog with little to no traffic that you aren't interested in writing.

Organize your content. If you have a great design and content, you have to be sure to have great organization to match. If readers can’t find what they’re looking for easily, they’ll be much less likely to visit again in the future or to recommend your blog to others. Create a navigation bar at the top of the page or in a column, with links to common articles. Furthermore, set up a ‘tag’ system in which you can tag articles with keywords or phrases that will make it easier for readers to search.


Respect other websites. People get very annoyed when it's clear that someone is using their website solely to promote a different site. If you're going to blog walk, make thoughtful comments on articles you found interesting. If you're posting in forums, read the rules and participate in discussions. Don't post just to get another link to your blog out there.
Use social media platforms to promote your blog. Possibly the most effective way to promote readership outside your friends and family is to promote your blog on social media. Although it can be difficult to manage multiple accounts, if you’re able to juggle your presence between a few different sites, you’ll likely notice a significant increase in viewers. Consider using social media platforms such as:
What It Pays: Though it varies widely by company, you'll likely be paid per post or hourly. Factors that could increase or decrease the pay scale include word count, research, interviewing an expert, and more. Many freelancers are full-time, but if you're looking for a side-hustle to make some weekend money, this is a great option too. According to Pay Scale, the average salary for a freelance writer is about $24/hr.
×