On the surface, the how of video marketing is pretty simple: Your brand creates videos that, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers. In practice, it’s a little more complicated. Like many of your marketing efforts, video marketing is data driven, so you’ll want to monitor various metrics and track customer engagement.
The fact that I am having heart palpitations as I am reading this shows that I have a lot to learn. I have the content and the passion, but I feel like I am trying to teach myself a whole new field of study here! Thanks so much for this helpful guide. I am bookmarking this & will go through step by step as I build my blog (probably over the next 2 years!). Hopefully by then this won't feel like a foreign language to me.
I have noticed that we get some incredible traffic for series of blog posts and the posts which answer really specific questions. I know this wasn't about content planning but honesty believe that making a schedule and focusing in on a topic of the month is a great way to break budding bloggers into the habit of posting regularly with focussed material.
What It Is: Transcription essentially involves you listening to audio files and typing out what you hear. Easy enough, right? Companies usually hire transcriptionists without much experience, so some job postings might only require you to have a computer and keyboard to get started. Transcription jobs can vary from transcribing a college lecture to a doctor's medical dictation, while most companies allow you to make your own schedule.
If you consistently employ a strategy of participation, share great stuff and make a positive, memorable impression on those who see your interactions on these sites, your followers and fans will grow and your ability to drive traffic back to your blog by sharing content will be tremendous. For many bloggers, social media is the single largest source of traffic, particularly in the early months after launch, when SEO is a less consistent driver.
Tripods range tremendously in price, and the quality of your tripod should depend on the level of camera and lens you have. If you're shooting with your phone, you can get by with a table mount like the Arkon Tripod Mount or a full-size tripod like the Acuvar 50” Aluminum Tripod. For a DSLR, Manfrotto makes a variety of trustworthy tripods starting with the Manfrotto BeFree and increasing in quality and price from there.
Thanks Rand. I finally got the chance to read through this post last night and this morning. We will certainly be adopting most of the tips you have covered. I'm especially excited about utilising Reddit. We have some great posts in our blog but we are still in the early stages of building up a following through Twitter and Facebook so we don't get many views. I think Reddit could definately help increase traffic numbers. Fingers crossed
Animated videos are easy to commit to because they’re completed in-house and typically don’t require any materials or efforts from the client. Combining elements like text, images, color overlays, music, animations, logos, graphics, and icons (depending on the type of project), you’ll want to create a final product that is short, visual, engaging, and delivers the desired message.