Create an advertisement exchange. Many blogs create a column for ads solely from other bloggers in their genre. Start a space on your blog where other blogs can post an advertisement; they’ll likely link to your page as well. Do the opposite too; look for free or cheap monthly ad spaces through other blogs. In the end, you both end up with more readers, so it’s a win-win situation.
Thanks Rand. I finally got the chance to read through this post last night and this morning. We will certainly be adopting most of the tips you have covered. I'm especially excited about utilising Reddit. We have some great posts in our blog but we are still in the early stages of building up a following through Twitter and Facebook so we don't get many views. I think Reddit could definately help increase traffic numbers. Fingers crossed 

Thanks for the excellent post. I've been building my blog over the past year and a half and it's steadily improved. Lately it's been tuning things up one step at a time by reading comprehensive posts like this one (I do think this is the most comprehensive I've seen though) that have helped me plant more seeds for success. A ton of great tips, ESPECIALLY the last one. 


A note about shooting with two cameras: Your editor will need to sync the footage between the different views. To help them do this, clap your hands loudly in the view of both cameras right before you ask the first interview question … yes, just like an old fashion clapboard. Modern editing software has auto-sync features, but this loud clap will help you initially line up the clips.
Before you start filming, set a music budget and research your local copyright laws. Copyright law can be very difficult to decipher, especially when you're dealing with digital content. Bottom line: Most music isn't free. If you use another artist's music without permission or proper licensing, you risk video removal and legal action. In order to avoid copyright infringement, you'll need to find royalty free tunes or pay a composer to create an original score. Royalty free songs aren't free to use; they're quality songs available for a single flat fee. This means you don't have to worry about paying additional licensing fees or royalties in the future. YouTube, Pond5, and PremiumBeat are all great sites to find royalty free music.
Perhaps even more valuable is referencing the content of others. The biblical expression "give and ye shall receive," perfectly applies on the web. Other site owners will often receive Google Alerts (or, if they're using Moz, they might get Fresh Alerts :-) ) or look through their incoming referrers (as I showed above in tip #5) to see who's talking about them and what they're saying. Linking out is a direct line to earning links, social mentions, friendly emails and new relationships with those you reference. In its early days, this tactic was one of the best ways we earned recognition and traffic with the Moz blog and the power continues to this day.
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Comment on other blogs and be active in various communities. Consider interviewing major industry loggers or including other bloggers in a “best of” post (for example, Top 10 Blogs Rocking Pinterest). Once you have a blogger cited or featured in one of your posts, tag them in a tweet to let them know. Chances are that blogger will retweet and share a post mentioning them, getting more shares and more traffic as a result.
If other blogs in your niche have earned references from sites around the web, there's a decent chance that they'll link to you as well. Conducting competitive link research can also show you what content from your competition has performed well and the strategies they may be using to market their work. To uncover these links, you'll need to use some tools.
Completion Rate: Completion rate is the number of people who completed your video divided by the number of people who played it. Completion rate and other engagement metrics are a great way to gauge a viewer's reaction to your video. Do you have a low completion rate? Are people all dropping off at a certain point? This might be a sign that your video content is not resonating with your target audience.

Create an advertisement exchange. Many blogs create a column for ads solely from other bloggers in their genre. Start a space on your blog where other blogs can post an advertisement; they’ll likely link to your page as well. Do the opposite too; look for free or cheap monthly ad spaces through other blogs. In the end, you both end up with more readers, so it’s a win-win situation.


When pitching your guest post make it as easy as possible for the other party. When requesting to post, have a phenomenal piece of writing all set to publish that's never been shared before and give them the ability to read it. These requests get far more "yes" replies than asking for the chance to write with no evidence of what you'll contribute. At the very least, make an outline and write a title + snippet.
Instead, invest in an external hard drive like one of the Lacie Rugged models. External hard drives come in a variety of sizes and port options (Thunderbolt, USB 3.0, etc.). Multimedia creators will use the phrase “working off of an external” to describe storing all of their project files on this hard drive. This method also makes it easier to collaborate with teammates because you can easily share the drive.
Be aware that Google's recently cracked down on guest blog posts and guest blog tools that focus exclusively on attracting links. While links can be a nice byproduct of a relevant, useful, and high quality contribution to another site, it can look very fishy to Google if all your links are coming from guest contributions that appear to have little relevance and low quality. Moz's Jen Lopez wrote an excellent summation of the new rules for guest posting here.
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Hi Lashay, I just discovered your website, it’s wonderfully informative and hopefully exactly what I need to help make some extra money in my down time. I was wondering if you have any tips or if you could direct me to some of your videos that might already address my situation. I already have a full time job, but for the most part I’m still in need of additional earnings. What advice do you have for someone like me who would mostly be available during evenings to make some decent money working from home? I appreciate anything you think will… Read more »
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