I had just launched my mobile app product online last May 27 and had a few downloads. I created social media accounts for Facebook, Twitter, Google+, Youtube (for the video demos), and blogspot (I haven't created Wordpress and don't have my own domain for the product yet but I am planning to have them in the future). After a while the downloads ceased. I post content on my blogspot and researched a bit on using tools like hootsuite, twitterfeed so that I can somehow automate spreading my posts on my blog to my social media contents. I have received a few followers in Twitter. I am moving on to making Screencast now instead of recording my smartphone itself while doing video demos. My blogspot stats show some views probably I had 20 views for a few days on the recent content I made. My app's free version received a few more downloads for a few days.After my little journey on marketing my app (I really don't have any marketing skills since I am a software developer but I have always been fascinated and interested in doing marketing) I realized after reading this post that my efforst and the little journey I had is very little and just the beginning. The detailed approach of this blog really made me realize and opened my eyes to the things I still need to do to succeed in my marketing efforts. This blog made me inspired again to continue my marketing efforts. It was put up in such a detailed yet catchy and interesting way that gave me new zest in doing my marketing after an initial so-so results of my efforts. I realized there is so much more effort I have to give to marketing my product but this blog post gave me a very clear path and direction to take on my marketing journey. Thank you very much for this wonderful post. I salute you and you will always be an inspiration to me in my marketing journey.
Thanks for the excellent post. I've been building my blog over the past year and a half and it's steadily improved. Lately it's been tuning things up one step at a time by reading comprehensive posts like this one (I do think this is the most comprehensive I've seen though) that have helped me plant more seeds for success. A ton of great tips, ESPECIALLY the last one.
Social Sharing and Comments: If you're on social media, you're probably familiar with sharing and commenting. Social shares and comments are good indicators of how relevant your content is with your target audience. If a viewer watches your video and takes the time to share it with their network, you probably created a great piece of content. Social shares are also important because the more times your video is shared, the more it'll be viewed. If your goal is to reach a lot of people, social shares is a good metric to track.
Try to make sure that most of your content is evergreen. Evergreen content is the kind of content that can live forever on the web and that time won’t make irrelevant. For example, a post about this year’s Oscar nominations will become useless in a few months time. A post about the greatest movie classics will continue to be relevant over the years, making it evergreen.
In this world of instant gratification, where it is all about getting followers today and RTs on our content, the concept of needing to make it through the first 6 to 18 months is a bit foreign to the modern blogger. This year I just launched a new blog and even with years of blogging experience I find myself pulling my hair out watching the slow trickle that is my new blog's traffic. Luckily I know (and get reminded by fantastic articles such as yours) that if I stick at it I will break the barrier eventually.
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