Organize your content. If you have a great design and content, you have to be sure to have great organization to match. If readers can’t find what they’re looking for easily, they’ll be much less likely to visit again in the future or to recommend your blog to others. Create a navigation bar at the top of the page or in a column, with links to common articles. Furthermore, set up a ‘tag’ system in which you can tag articles with keywords or phrases that will make it easier for readers to search.
NOTE: This post replaces a popular one I wrote on the same topic in 2007 (and updated again in 2012). This post is intended to be useful to all forms of bloggers - independent folks, those seeking to monetize, and marketing professionals working an in-house blog from tiny startups to huge companies. Not all of the tactics will work for everyone, but at least some of these should be applicable and useful.
Great post Moz. I really enjoyed reading your 21 tips and the 22nd is the one that really hit home. You are right about the importance of consistency. Blogs, like any other business or venture, take time to get going. I've had my ups and downs with my blog but am in it for the long haul. So thanks for reminding us to be persistant! The first 21 tips did have a lot of good information and I will continue to work on those techniques as well. Best of luck!
At this point, the consumer is weighing their options and deciding on the purchase. Therefore, the goal of this kind of video is to make your audience visualize themselves using your product or service — and thriving. There's a reason 4X as many customers would rather watch a video about a product than read about it. Videos are able to display functionality and leverage emotions in ways a product description never could.
Thanks for taking out your time in writing a very comprehensive guide for blogger, am new to the whole thing, and am about to quit, because the stat is not just encouraging (I would stop looking at it for a while), this post is not just inspirational, it's motivational too. You gave me insights into how the whole thing works, and also a reason not to quite. I'll just keep upping my game and hopefully mine won't take two years before getting there. Thanks again.
Don't be discouraged if you ask and get a "no" or a "no response." As your profile grows in your niche, you'll have more opportunities, requests and an easier time getting a "yes," so don't take early rejections too hard and watch out - in many marketing practices, persistence pays, but pestering a blogger to write for them is not one of these (and may get your email address permanently banned from their inbox).
The fact that I am having heart palpitations as I am reading this shows that I have a lot to learn. I have the content and the passion, but I feel like I am trying to teach myself a whole new field of study here! Thanks so much for this helpful guide. I am bookmarking this & will go through step by step as I build my blog (probably over the next 2 years!). Hopefully by then this won't feel like a foreign language to me.
Companies these days are expanding their office boundaries to incorporate the idea of working from home. These work from home companies offer employees flexible working hours, better pay and freedom from office walls. Even though the internet is flooded with many online jobs, there are some that offer better pay. Here is a list of work from home firms that are willing to pay $16 per hour or more for home-based jobs.
Durst says insurance companies are increasingly outsourcing their incoming phone calls to contact centers. The contact centers then have to hire or contract with licensed insurance reps “because state laws mandate that only licensed agents can ‘sell’ policies,” says Durst. So, if you see an ad on TV for XYZ Life Insurance Co. and call the number on your screen, there’s a good chance you’re talking to someone who is working from home.
How to Get It: Begin with sites like UserTesting.com, YouEye.com and Userlytics.com. Register with multiple companies for opportunities to test as many websites as possible. Once you're in the system, you'll be emailed when testers are needed, and if you're one of the first to respond, expect to spend 15 to 20 minutes completing the test. Many sites require a microphone and/or webcam, which are built into most laptops—but if you need to buy one, they aren't expensive. The tester sites typically pay within a week or two via PayPal.
Bottom line, overall strategy and data should drive your video marketing strategy. First, plan a solid strategy to develop video(s) for each level of your sales funnel. Outline the content and goals of each individual video. Determine what metrics will best determine a video’s success. Then, test. Analyze. Tweak your videos (and their deployment), when necessary. Work to make them more effective. And whatever you do, do do video; in 2017 and beyond, it’s the cornerstone of your brand’s marketing efforts.
FlexJobs, a search site for the best work-at-home jobs, reported in their The State of Remote Jobs survey that, as of 2017, 43% of U.S. workers now work remotely — even if it's just a part-time side hustle to supplement their income. For remote jobs, you'll need a computer, some basic skills, and a can-do attitude. And yes, even nurses, teachers, editors, or graphic designers can find countless of opportunities for work from home jobs.
Opinions vary greatly among sound engineers on the best method and equipment for recording audio with a DSLR. You've likely seen many videos that use a lavalier microphone — the small piece that clips below the collar of the talent's shirt. Lavaliers come in both wired and wireless options. However, lavaliers can be a bit obtrusive both for the talent (who has to have a wire threaded down his or her shirt) and for the viewer (who has to see a microphone for the whole video).
If you really want to drive big time traffic to your blog, keywords and SEO have to be a part of your strategy. People get really nervous these days when you suggest doing something in the name of SEO, but remember, search engine optimization is fine when done right. More than fine - it’s wonderous! You get targeted traffic from Google, and users find the information and answers they’re searching the web for.
Last week I received an alert at MBG that one of my articles had been altered. I checked into it and found that the publisher added a ton of links to the article, all going to his own websites. That destroys the value of my one link, and it makes the article (with my name on it) look incredibly spammy. Now there is a poor looking article on the web which mentions my company - not what I intended.
Phony job listings on legit job-hunting websites. One fraudulent group was listing fake jobs on CareerBuilder, which is an otherwise respectable site. The group was charging a big fee for a background check before consideration of any applicants. Federal, state and local authorities received more than 17,000 complaints filed by people who were ripped off by this particular group. And that’s just the number of people who found their way to complain. Who knows how many others were taken?
As you can see, there's all sorts of great insights to be gleaned by looking at where visits originate, analyzing how they were earned and trying to repeat the successes, focus on the high quality and high traffic sources and put less effort into marketing paths that may not be effective. In this example, it's pretty clear that Facebook and Twitter are both excellent channels. StumbleUpon sends a lot of traffic, but they don't stay very long (averaging only 36 seconds vs. the general average of 4 minutes!).
Use Google Analytics to see which websites are driving the most referral traffic. Find the forums and sites your target audience visits, and get active. Engage in discussion and post links or blog comments when appropriate. This is big – you can’t come off as spammy. You need to be seen as a valuable member of the community who is sharing something of merit. If someone mentions needing advice about scheduling healthy meal plans for each week, go ahead and point them to your resource! If they’re discussing their struggles in mastering the fine art of clowning, you can probably move along.