Before you can create YouTube video ads as part of your marketing campaign, you must link your AdWords account to your YouTube account. Then you’ll need to import your video into AdWords - or create it if it doesn’t already exist. Once you upload the video, you’ll be able to choose a thumbnail and write some appealing ad text to encourage viewers to watch. The next step is to choose your target audience and budget. Provide some billing information, and you’re ready to run your first video ad.

Lastly, here’s one more pro tip for YouTube ad: Don’t use a template or “slideshow” with your logo on it to start off your video. While you do want to show your logo somewhere within the first five seconds, it’s better to show a clip with your logo on one of your products or services—or employees—instead of plastering your logo up on the screen. Instead of letting them know who your company is, it deters many viewers from staying on your ad because it loses their attention and interest.
Each of these sites have different rules, formats and ways of participating and sharing content. As with participation in blog or forum communities described above in tactic #2, you need to add value to these communities to see value back. Simply drive-by spamming or leaving your link won't get you very far, and could even cause a backlash. Instead, learn the ropes, engage authentically and you'll find that fans, links and traffic can develop.
I am on blogger and have written and published there quite a number of informational and affiliate blogs, but visiting their data capsule, I'm so surprised to know that many are empty, meaning nobody has paid them a visit. That's the very reason why I made a search online to look for someone or articles about this matter. I found several answers and after reading this one, I decided this one fits for my my purpose so I've this bookmarked for use from time to time.
Let's look at a few simple reasons why the content is getting it to the top.l       It has a great title, with a number displayed prominently.  You find a lot of trash when you're looking around on the internet, and a large number tends to attract traffic.  You know you'll get a lot of key points, in this case 21 of them, and you can work your own content around those key points.

Choose a catchy and descriptive title. The title of your blog is one of the first things that readers will see and one of the factors that search engines use to determine what your blog is about. The title of your blog should let readers know right away what your blog is about. It should be easy to remember, not too long, and not too similar to another website's name.


One of the best ways to improve the look of your video is to include b-roll. B-roll is the supplementary footage included as a cutaway. This might include shots of a customer service rep talking on a phone, a designer editing your website, visuals of your office, or even screenshots of your product. The key with b-roll is to make sure each and every piece enhances the story.
Animated videos are easy to commit to because they’re completed in-house and typically don’t require any materials or efforts from the client. Combining elements like text, images, color overlays, music, animations, logos, graphics, and icons (depending on the type of project), you’ll want to create a ­final product that is short, visual, engaging, and delivers the desired message.
Fill out each of those profiles to the fullest possible extent - use photos, write compelling descriptions and make each one as useful and credible as possible. Research shows that profiles with more information have a significant correlation with more successful accounts (and there's a lot of common sense here, too, given that spammy profiles frequently feature little to no profile work).

In the following sections, we'll cover the types of videos you should create for each stage in the image above. To start, plan to create at least two videos for each. Don't forget to include call-to-actions to help lead your audience through their purchase journey and into the role of "promoter." Over time, you can improve based on conversion rates and the content gaps you discover.
Now that you've attracted video viewers and website visitors, the next step is to convert these visitors into leads. With most inbound marketing content, this means collecting some sort of contact information via a form. Video can aid this process by visualizing a solution to the buyer's problem, whether that's before the form on a landing page or as the offer itself. Overall, the goal of this kind of video is to educate and excite.
Great post Moz. I really enjoyed reading your 21 tips and the 22nd is the one that really hit home. You are right about the importance of consistency. Blogs, like any other business or venture, take time to get going. I've had my ups and downs with my blog but am in it for the long haul. So thanks for reminding us to be persistant! The first 21 tips did have a lot of good information and I will continue to work on those techniques as well. Best of luck!
Building trust within your digital community of potential clients, existing customers, and possible employee candidates should be a goal in your video marketing strategy. If you imagine a video marketing funnel, the top of the funnel type of videos should aim to introduce your company’s service or product and then explain how it can help solve a problem.
Once you've determined the communities where your soon-to-be-readers gather, you can start participating. Create an account, read what others have written and don't jump in the conversation until you've got a good feel for what's appropriate and what's not. I've written a post here about rules for comment marketing, and all of them apply. Be a good web citizen and you'll be rewarded with traffic, trust and fans. Link-drop, spam or troll and you'll get a quick boot, or worse, a reputation as a blogger no one wants to associate with.
Web surveys are easy to run and often produce high engagement and great topics for conversation. If there's a subject or discussion that's particularly contested, or where you suspect showing the distribution of beliefs, usage or opinions can be revealing, check out a tool like SurveyMonkey (they have a small free version) or PollDaddy. Google Docs also offers a survey tool that's totally free, but not yet great in my view.
The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.
7. Techniques of contrast, perspective and colors for the design appropriate to the meaning of the subjects. You do not have to be an artist in order to be able to use their effects in general. Contrasts create a realistic impression and any perspective promises a future. Hot colours from red to yellow are attractive and giving a welcome to the visitors, but also give an impression of restlessness. Green is “the perfect” color – it expresses positive emotions like stillness, hope… Opposite colors like yellow and purple, green and red or blue and orange give meaning of difference. When colors are similar (like yellow, orange, pink, red) they give meaning of diversity. These three general techniques of contrast, perspective and colours can combine in many different ways in order to correspond to the texts. The combination between these techniques and the meaning creates a strong harmony.

Your iPhone might do a great job of focusing on the subject when you take photos, but when it comes to video the camera will continue adjusting and re-adjusting as you move around the scene. To solve this problem, lock the exposure before you press record. Hold your finger down on the subject of the video until a yellow box appears with the words “AE/AF Lock”.
At this point, the consumer is weighing their options and deciding on the purchase. Therefore, the goal of this kind of video is to make your audience visualize themselves using your product or service — and thriving. There's a reason 4X as many customers would rather watch a video about a product than read about it. Videos are able to display functionality and leverage emotions in ways a product description never could.
In a disconnected digital world, people are seeking out ways in which they can feel a sense of engagement and connection. That’s one explanation for how authentic storytelling through the use of video is proven to increase engagement. Whether it’s through actions like comments, likes, or shares, if people are responding to your video marketing content, that’s a great sign that you’re on the right track.
One of the best ways to improve the look of your video is to include b-roll. B-roll is the supplementary footage included as a cutaway. This might include shots of a customer service rep talking on a phone, a designer editing your website, visuals of your office, or even screenshots of your product. The key with b-roll is to make sure each and every piece enhances the story.
The web was not made for static, text-only content! Readers appreciate links, as do other bloggers, site owners and even search engines. When you reference your own material in-context and in a way that's not manipulative (watch out for over-optimizing by linking to a category, post or page every time a phrase is used - this is almost certainly discounted by search engines and looks terrible to those who want to read your posts), you potentially draw visitors to your other content AND give search engines a nice signal about those previous posts.
I was googling around tonight and happened upon this great blog post. I appreciate the wealth of invaluable, understandable, and great methods to apply to improving ones blog or website provided within this post. I started working on several different website/blog ventures about six months ago. At times it can be very discouraging and overwhelming. I have even felt like folding up shop and burning the tent. I had read all 21 points, the thoughts and ideas were bouncing around in my head like the basketballs during tonights March Madness games. I reached the overtime bonus round with point 22 and smiled. Thanks for the great tips and the encouragement to keep pressing forward!
Likewise, when requesting a contribution, especially from someone with a significant industry profile, asking for a very specific piece of writing is much easier than getting them to write an entire piece from scratch of their own design. You should also present statistics that highlight the value of posting on your site - traffic data, social followers, RSS subscribers, etc. can all be very persuasie to a skeptical writer.
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