Focus on your target audience. Although you likely want anyone and everyone to start reading your blog, typically only a specific target audience will make up the primary readership. Look at popular blogs that are similar to yours or how you want your to be, and emulate the ways in which they hook their audience on content. By creating specific, detailed content rather than general, vague content, your target audience will be more likely to become repeat readers, and to share your blog on a regular basis.
Comment on other blogs and be active in various communities. Consider interviewing major industry loggers or including other bloggers in a “best of” post (for example, Top 10 Blogs Rocking Pinterest). Once you have a blogger cited or featured in one of your posts, tag them in a tweet to let them know. Chances are that blogger will retweet and share a post mentioning them, getting more shares and more traffic as a result.

On one hand it is good in that it promotes my business on a very high traffic website, and there is a page on their website that has a link to my website (that was already there as a paid listing before the content was posted by them), but I am concerned about duplicate content. Will this hurt my search engine ranking for the content on those pages? I have been working very hard to get good search engine ranking, and some of those pages on my website are on the first page of Google for the relevant keywords, others are not. 

Great post Moz. I really enjoyed reading your 21 tips and the 22nd is the one that really hit home. You are right about the importance of consistency. Blogs, like any other business or venture, take time to get going. I've had my ups and downs with my blog but am in it for the long haul. So thanks for reminding us to be persistant! The first 21 tips did have a lot of good information and I will continue to work on those techniques as well. Best of luck!
Pitches to be your own boss. Our Consumer Action Center is hearing from a lot of callers who go to help-wanted sites, find an opportunity that looks good and then contact the supposed employer. It turns out to be a pitch for owning your own business, with promises of huge money. Unfortunately, the only ones making money are the people pushing startup kits for a fee.

Before launching any marketing campaign, it's important to determine your primary video goal. This could be to increase brand awareness, engagement, or even conversions for a free trial. It's crucial to pick out just one or two goals for each video. When you define more than that, your video will seem unfocused, making it difficult for viewers to determine what they should do next.
Likewise, when requesting a contribution, especially from someone with a significant industry profile, asking for a very specific piece of writing is much easier than getting them to write an entire piece from scratch of their own design. You should also present statistics that highlight the value of posting on your site - traffic data, social followers, RSS subscribers, etc. can all be very persuasie to a skeptical writer.
Social Sharing and Comments: If you're on social media, you're probably familiar with sharing and commenting. Social shares and comments are good indicators of how relevant your content is with your target audience. If a viewer watches your video and takes the time to share it with their network, you probably created a great piece of content. Social shares are also important because the more times your video is shared, the more it'll be viewed. If your goal is to reach a lot of people, social shares is a good metric to track.
I noticed you wrote that people could feel free to re-post the content with a mention or link. I recently had a large directory type website take a  dozen or so pages of content from my website and put it on a dozen or so pages on their website (along with content from other businesses) with a mention of my business (but not a link back to the pages that the content came from).
Use social media platforms to promote your blog. Possibly the most effective way to promote readership outside your friends and family is to promote your blog on social media. Although it can be difficult to manage multiple accounts, if you’re able to juggle your presence between a few different sites, you’ll likely notice a significant increase in viewers. Consider using social media platforms such as:

The fact that I am having heart palpitations as I am reading this shows that I have a lot to learn. I have the content and the passion, but I feel like I am trying to teach myself a whole new field of study here! Thanks so much for this helpful guide. I am bookmarking this & will go through step by step as I build my blog (probably over the next 2 years!). Hopefully by then this won't feel like a foreign language to me.
YouTube research shows that users spend a significant amount of time watching review videos that share people’s personal and unique experiences with a company or brand. Studies show these types of videos are more “trustworthy” and benefi­cial when they feel personable and honest, as opposed to professional and polished. This can help to build trust with your target audience and boost engagement through likes, shares, and comments.

Likewise, when requesting a contribution, especially from someone with a significant industry profile, asking for a very specific piece of writing is much easier than getting them to write an entire piece from scratch of their own design. You should also present statistics that highlight the value of posting on your site - traffic data, social followers, RSS subscribers, etc. can all be very persuasie to a skeptical writer.


Target your "advertising." Try to promote your blog in places around the internet where people who would be interested in your blog are likely to be. If you write a post you think a friend of yours would particularly enjoy, let him or her know about it. You can even adapt you signature for different forums. If you blog about gardening and post on a forum about roses, put a link in your signature to a category or tag with all of your rose-related articles or a link to your best article about roses.
Love the great article and I've used a variety of these methods to gain traffic to my websites.  Many of them definitely work, although everyone will not have the same type of success. One place I like to use to amass traffic to my website is http://increasetraffic.co, because they send actual real visitors to your site cheaply. I think you get like 10,000 visits a month for 10 bucks, which is like a happy meal and a few cup cakes these days. I have been following your blog for sometime and I most certainly will keep this information bookmarked. I have been reading this blog for so long I figured it was actually time to let you know I exist and leave a comment... lol

Your first opportunity to delight comes directly after the purchase. Consider sending a thank you video to welcome them into the community or an on-boarding video to get them rolling with their new purchase. Then, build out a library of educational courses or product training videos to cater to consumers who prefer self-service or simply want to expand their expertise.

Excellent post. All the points mentioned are very important but I feel, the type of content is the most important. All other depends on what you write or how you write. So quality of content / style of representing is also very crucial to attract traffic. A well researched, unique and informative article is a must to start with these 22 points. Thank you for coming up with such brilliant article.
I have to say though, that (like the comment above) my favourite one was #22. Just when my brain was a little frazzled, seeing (and I mean actually visually seeing) your wife's success with her Everywhereist blog is so encouraging! If you've got something to say all you want is for people to hear it and join in the conversation and there's so many of us out there waiting to connect. It's really inspiring.
Pick a topic to write about that really interests you. It can take a long time for a blog to develop strong regular traffic, so you'll want to pick a subject that you'll be happy to write about even when you aren't getting a lot of feedback. While selecting a popular search term as the basis for your blog can get you a lot of hits initially, traffic will quickly drop off if you don't know your subject and you'll be stuck with a blog with little to no traffic that you aren't interested in writing.
Thanks Rand. I finally got the chance to read through this post last night and this morning. We will certainly be adopting most of the tips you have covered. I'm especially excited about utilising Reddit. We have some great posts in our blog but we are still in the early stages of building up a following through Twitter and Facebook so we don't get many views. I think Reddit could definately help increase traffic numbers. Fingers crossed 

The fact that I am having heart palpitations as I am reading this shows that I have a lot to learn. I have the content and the passion, but I feel like I am trying to teach myself a whole new field of study here! Thanks so much for this helpful guide. I am bookmarking this & will go through step by step as I build my blog (probably over the next 2 years!). Hopefully by then this won't feel like a foreign language to me.
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