Recent corporate changes and folding 2Checkout into a larger company that is involved in payment processing and e-commerce means that the affiliate program can sometimes feel somewhat neglected. But the ability to generate custom coupon codes and the comprehensive knowledge base make 2Checkout a good option for experienced affiliates with an established user base. But if you’re just entering the affiliate field for the first time, 2Checkout might not be where you want to start.

Since the emergence of affiliate marketing, there has been little control over affiliate activity. Unscrupulous affiliates have used spam, false advertising, forced clicks (to get tracking cookies set on users' computers), adware, and other methods to drive traffic to their sponsors. Although many affiliate programs have terms of service that contain rules against spam, this marketing method has historically proven to attract abuse from spammers.


As a blogger (I write about digital marketing), I’ve always been more drawn to in-house affiliate programs. Recently, I got into squirrly’s program (they got me with the 70% in commissions out of all sales, I have to admit it). But with all the new stuff I learned from this post, I’m seriously considering expanding. Thanks a lot for the useful tips.
María vende un servicio de consultoría por 1000 dólares y ha creado un funnel a través del cual primero comparte 3 vídeos de valor a sus potenciales clientes y luego les ofrece una sesión gratuita a aquellos que quieran una asesoría. En la sesión María ayudará al cliente y al finalizar le hará su pitch de venta. Cada potencial cliente le cuesta 10 dólares a María, sin embargo, de cada 100 potenciales clientes que ven sus vídeos, 25 le piden una sesión gratis y 5 se convierten en clientes de consultoría. Como verás, María invierte 1000 dólares y obtiene un retorno de 5000 dólares. Todo esto lo hace a través de un funnel.
En aquel entonces mis ventas venían exclusivamente de artículos, con herramientas como Selz y Gumroad agregaba un botón de pago en artículos y así comencé a vender a diario plantillas y ebooks. Meses después aposté por una buena estrategia de Email Marketing y mis ventas aumentaron inmediatamente; ese día entendí la importancia real del Email Marketing y aposté por este canal para potenciar mis ventas online.
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