Developing and monetizing microsites can also garner a serious amount of sales. These sites are advertised within a partner site or on the sponsored listings of a search engine. They are distinct and separate from the organization’s main site. By offering more focused, relevant content to a specific audience, microsites lead to increased conversions due to their simple and straightforward call to action.

Siguiendo el caso de María, imagina que ella ofrece un vídeo a sus potenciales clientes en una landing page de captación. Automáticamente, cuando los potenciales clientes dejan sus datos ella les redirige a una landing page de oferta donde ofrece una sesión con ella con un 50% de descuento. En vez de venderla a 150 dólares la venderá a tan sólo 75 dólares.  En su pitch le deja claro al cliente que con el vídeo gratuito podrá implementar él solo, pero con su sesión podrá hacerlo con ella de la mano. María presionará al cliente con un contador y con un texto o vídeo a través del cual explica que si el cliente cierra la página nunca más podrá acceder a la oferta de la sesión. Este tipo de acciones te parecerán agresivas pero son muy efectivas si hemos captado a buenos potenciales clientes.


Pero, cuando se trata de realizar muchas acciones a la vez, entonces la Automatización del Marketing cobra vida, y es que según lo define Wikipedia: «es el proceso a través del cual, mediante diferentes plataformas o programas de software, se consiguen automatizar las diferentes fases de mercadotecnia que conforman la finalización de la venta de un producto o servicio de una determinada empresa.»
Spam is the biggest threat to organic search engines, whose goal is to provide quality search results for keywords or phrases entered by their users. Google's PageRank algorithm update ("BigDaddy") in February 2006—the final stage of Google's major update ("Jagger") that began in mid-summer 2005—specifically targeted spamdexing with great success. This update thus enabled Google to remove a large amount of mostly computer-generated duplicate content from its index.[33]
Pero ojo, no se trata de recomendar productos que no merecen la pena, piensa que si una persona ve que recomiendas un producto que no es de calidad, puede perjudicar a tu sitio web perdiendo a ese fiel usuario que dejará de confiar en tí, pero si el producto es bueno, lo mencionas en tu web y te genera un comisión por ello, ¿no es un negocio redondo?

A more complex system, pay per lead affiliate programs compensates the affiliate based on the conversion of leads. The affiliate must persuade the consumer to visit the merchant’s website and complete the desired action — whether it’s filling out a contact form, signing up for a trial of a product, subscribing to a newsletter, or downloading software or files.

Unscrupulous affiliates can squat on domain names with misspellings and get a commission for the redirect. They can populate online registration forms with fake or stolen information, and they can purchase AdWords on search terms the company already ranks high on, and so on. Even if the terms and conditions are clear, an affiliate marketing program requires that someone monitor affiliates and enforce rules.
En esta situación, el objetivo es monitorear de cerca los Leads con mayor potencial y abordarlos solo cuando demuestran que están más maduros e interesados en la compra. Es posible identificar dicha madurez de varias maneras, pero las más comunes son por medio de la descarga de algunos materiales específicos y haciendo clic en algún enlace presente en los emails (como página de precio, funcionalidades, etc.).
In effect, VigLink works as the middleman between a publisher (blogger) and merchants by scanning the publisher’s content and automatically creating links to publishers that are chosen “in real time” based on their payout/conversation rates. This makes VigLink a very hands-off affiliate program for publishers who prefer to focus on content instead of managing their affiliate links.
Interacción instantánea con los usuarios: otra ventaja de la automatización es que permite mandar notificaciones automatizadas a usuarios que han llevado a cabo una acción determinada. Por ejemplo, es posible crear un flujo de trabajo que mande una notificación por correo electrónico, SMS o tweet (entre otros) a la persona que se haya dirigido a la compañía. En este ámbito, también hay que destacar un aspecto crítico: el acceso de los internautas a la página de precios de la empresa. Cuando esta recibe una visita, la automatización permite enviar un email interno a los miembros del equipo comercial para que sean conscientes de que hay un usuario interesado en la oferta de la empresa.

In the BigCommerce affiliate program, you receive a 200% bounty per referral and $1,500 per Enterprise referral, with no cap on commissions. Plus, the more referrals you drive through the program, the higher your commission tier will go. BigCommerce uses an industry leading 90-day cookie, so you will receive credit for up to three months for the referrals you generate. Also, there are no obligations or minimum commitments to join the program.

InfusionSoft. A partir de 25-30 mil leads te la recomendamos sí o sí. Tiene un set-up inicial de 500 dólares en adelante (depende de la importación inicial que necesites) y luego se pagaría a partir de 199 dólares al mes. Sólo te puedes dar de alta a través de partners que te asignan ellos o que buscas tú. Por ejemplo, en mi consultora Convierte+ somos partners y podemos dar de alta a nuevos clientes. Con esta herramienta tendrás:
Hey. Yes you can use just one website to promote multiple affiliate programs, but I’d say that your website should focus on just one niche. So you mention, SellHealth, that would lead me to believe your site is about health and fitness. I would then advise you to stick to that niche rather than promoting unrelated products like dog leashes and fashion accessories.
Previously known as Affiliate Window but now officially referred to as “AWIN” after acquiring Zanox a few years ago, this network claims to work with over 13,000 active advertisers and 100,000 publishers (affiliates). Founded in Germany, AWIN’s merchants primarily hail from Europe (especially Great Britain) although the U.S. network is growing rapidly. AWIN is currently active in 11 countries.
A more complex system, pay per lead affiliate programs compensates the affiliate based on the conversion of leads. The affiliate must persuade the consumer to visit the merchant’s website and complete the desired action — whether it’s filling out a contact form, signing up for a trial of a product, subscribing to a newsletter, or downloading software or files.
Affiliates discussed the issues in Internet forums and began to organize their efforts. They believed that the best way to address the problem was to discourage merchants from advertising via adware. Merchants that were either indifferent to or supportive of adware were exposed by affiliates, thus damaging those merchants' reputations and tarnishing their affiliate marketing efforts. Many affiliates either terminated the use of such merchants or switched to a competitor's affiliate program. Eventually, affiliate networks were also forced by merchants and affiliates to take a stand and ban certain adware publishers from their network. The result was Code of Conduct by Commission Junction/beFree and Performics,[35] LinkShare's Anti-Predatory Advertising Addendum,[36] and ShareASale's complete ban of software applications as a medium for affiliates to promote advertiser offers.[37] Regardless of the progress made, adware continues to be an issue, as demonstrated by the class action lawsuit against ValueClick and its daughter company Commission Junction filed on April 20, 2007.[38]
Infusionsoft:  Una herramienta muy similar a la anterior aunque con un coste mensual algo superior. Me gusta bastante en esta herramienta su interfaz para creación de flujos de trabajo, que incluye la creación de landing pages y las opciones específicas para eCommerce como procesar pagos o gestionar inventario directamente desde la herramienta. Puedes realizar una demo de 14 días antes de contratar.  >> Ir a la web de Infusionsoft.

La movilidad es un recurso importante, sin embargo, sin integración y funcionalidades completas, una aplicación puede acabar por no atender a las necesidades de tu equipo. Una herramienta de automatización de marketing de punta debe ofrecer una experiencia intuitiva tanto en el desktop, cuanto en los dispositivos móviles, con sincronización total y facilidad de integración con las otras plataformas utilizadas por la empresa.
For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.
El marketing B2C consiste en familiarizar al cliente con un conjunto de productos y la marca de una empresa, y ofrecerles una razón convincente para comprarlo. La automatización de marketing B2C apoya el proceso de cuidado al tiempo que automatiza el proceso de venta, de forma que sea rápido y requiera muy poca o ninguna participación por parte de un equipo de ventas.
No matter how good your marketing skills are, you’ll make less money on a bad product than you will on a valuable one. Take the time to study the demand for a product before promoting it. Make sure to research the seller with care before teaming up. Your time is worth a lot, and you want to be sure you’re spending it on a product that is profitable and a seller you can believe in.

Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This post will teach you how to make that judgment call. Get Started


Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.

A more complex system, pay per lead affiliate programs compensates the affiliate based on the conversion of leads. The affiliate must persuade the consumer to visit the merchant’s website and complete the desired action — whether it’s filling out a contact form, signing up for a trial of a product, subscribing to a newsletter, or downloading software or files.
By quite a large margin Amazon has the largest affiliate marketing program out there, with products from more than 1.5 million sellers. Amazon has the most easy-to-use technology of all the affiliate programs I will be reviewing today. Beginners to affiliate marketing with even the most limited technical expertise will have no problems in getting up and running with the Amazon associates program, while more experienced marketers can create custom tools and websites with the APIs and advanced implementations available to them. The great thing about Amazon is that anything from kids toys to laptops can generate sales if they are purchased through any Amazon affiliate link.
Hi Jamie! Thank you for the great information. I just learned about affiliate marketing last week. The source however, is an older couple who work for World Wide Dreams Builders (WWDB). So, basically Amway. After researching a bit. I have no interest in WWDB and. (It sounds like years of recruiting people with minimal payout) Though, I am highly intrigued by e-commerce and affiliate marketing. Before your post the company I recognized was Amazon. Can you please tell me if that will be the best 1st step. I am currently an unemployed student Veteran. So plan to fully emerge into this business regime and would greatly appreciate your advice on this!!!
SkimLinks is primarily for established content producers (bloggers) who want to monetize their content. With a powerful WordPress plugin and scripts for just about any website type, setting up SkimLinks is very easy. And because you have access to all offers on their platform after you’re approved, SkimLinks is very well designed for affiliates who don’t want to spend a lot of time fiddling around with settings and other fine-tuning.
How Much of this Guide Should You Read? This guide is designed for you to read cover-to-cover. Each new guide builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.
Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.

As a blogger (I write about digital marketing), I’ve always been more drawn to in-house affiliate programs. Recently, I got into squirrly’s program (they got me with the 70% in commissions out of all sales, I have to admit it). But with all the new stuff I learned from this post, I’m seriously considering expanding. Thanks a lot for the useful tips.
La primera forma de recoger información es mediante formularios, que pueden ser Landing Pages para descargar materiales o páginas de contacto del sitio, por ejemplo. Esta información es más personalizada y varía de negocio a negocio. Para algunas empresas, saber dónde está el Lead es muy importante y hace una total diferencia para determinado tipo de negocio.
Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date,[41] or suggest strategies no longer endorsed or permitted by advertisers.[42]
Forms of new media have also diversified how companies, brands, and ad networks serve ads to visitors. For instance, YouTube allows video-makers to embed advertisements through Google's affiliate network.[22][23] New developments have made it more difficult for unscrupulous affiliates to make money. Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency.[citation needed]
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