La automatización de marketing es el proceso por el cual se utiliza la tecnología para simplificar y automatizar las campañas de marketing a través de correo electrónico, redes sociales, móviles y publicidad online, entre otros muchos canales más. Mediante la automatización de tareas repetitivas, se libera el tiempo de los vendedores para que se centren en campañas y proyectos estratégicos.

Hi Jamie! Thank you for the great information. I just learned about affiliate marketing last week. The source however, is an older couple who work for World Wide Dreams Builders (WWDB). So, basically Amway. After researching a bit. I have no interest in WWDB and. (It sounds like years of recruiting people with minimal payout) Though, I am highly intrigued by e-commerce and affiliate marketing. Before your post the company I recognized was Amazon. Can you please tell me if that will be the best 1st step. I am currently an unemployed student Veteran. So plan to fully emerge into this business regime and would greatly appreciate your advice on this!!!
While any “regular” job requires you to be at work to make money, affiliate marketing offers you the ability to make money while you sleep. By investing an initial amount of time into a campaign, you will see continuous returns on that time as consumers purchase the product over the following days and weeks. You receive money for your work long after you’ve finished it. Even when you’re not in front of your computer, your marketing skills will be earning you a steady flow of income.
Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This post will teach you how to make that judgment call. Get Started
Infusionsoft:  Una herramienta muy similar a la anterior aunque con un coste mensual algo superior. Me gusta bastante en esta herramienta su interfaz para creación de flujos de trabajo, que incluye la creación de landing pages y las opciones específicas para eCommerce como procesar pagos o gestionar inventario directamente desde la herramienta. Puedes realizar una demo de 14 días antes de contratar.  >> Ir a la web de Infusionsoft.

Es cierto que siempre puedes subcontratar a un equipo de profesionales especializados en marketing digital, pero con el tiempo empezarás a perder dinero en todas aquellas tareas comunes y repetitivas, como son el envío de nuevos correos electrónicos a nuevos clientes potenciales, la newsletters de la nueva publicación en el blog corporativo, programación de contenidos en redes sociales, etc.

The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin, the founder of PC Flowers & Gifts. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million per year on the Prodigy service. In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network.[8][9]

Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005.[19] MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.[20]
De todos modos, conviene subrayar que estos dos conceptos no son exactamente lo mismo. La automatización es solo una parte del inbound marketing. El inbound marketing también engloba una serie de técnicas orientadas a atraer a clientes potenciales hacia la web de una empresa (mediante distintas acciones de marketing digital) y conseguir que estos dejen sus datos y pasen a ser un lead de la base de datos de la organización. 
A través del seguimiento y el análisis del comportamiento de los visitantes, el software de automatización de marketing permite a los equipos crear interacciones personalizadas en todos los canales que ofrecen una experiencia uniforme y conectada al cliente. Esto mejora la eficiencia de un canal de ventas, ya que se pasa rápidamente de una amplia base de candidatos a clientes satisfechos gracias al empleo de una combinación de tácticas.
An e-commerce merchant wanting to reach a wider base of Internet users and shoppers may hire an affiliate. An affiliate could be the owner of multiple websites or email marketing lists; the more websites or email lists that an affiliate has, the wider his network. The hired affiliate then communicates and promotes the products offered on the e-commerce platform to his network. The affiliate does this by implementing banner ads, text ads, or links on its multiple owned websites or via email to its clientele. Firms use advertisements in the form of articles, videos, and images to draw an audience’s attention to a service or product.
If the above locations do not yield information pertaining to affiliates, it may be the case that there exists a non-public affiliate program. Utilizing one of the common website correlation methods may provide clues about the affiliate network. The most definitive method for finding this information is to contact the website owner directly if a contact method can be located.

Although it differs from spyware, adware often uses the same methods and technologies. Merchants initially were uninformed about adware, what impact it had, and how it could damage their brands. Affiliate marketers became aware of the issue much more quickly, especially because they noticed that adware often overwrites tracking cookies, thus resulting in a decline of commissions. Affiliates not employing adware felt that it was stealing commission from them. Adware often has no valuable purpose and rarely provides any useful content to the user, who is typically unaware that such software is installed on his/her computer.
As search engines have become more prominent, some affiliate marketers have shifted from sending e-mail spam to creating automatically generated web pages that often contain product data feeds provided by merchants. The goal of such web pages is to manipulate the relevancy or prominence of resources indexed by a search engine, also known as spamdexing. Each page can be targeted to a different niche market through the use of specific keywords, with the result being a skewed form of search engine optimization.
La automatización de marketing puede proporcionar una imagen más rica y detallada del comportamiento de los clientes potenciales que los métodos manuales. Mediante el seguimiento de las interacciones con el contenido, los mensajes, la publicidad y el correo electrónico, los equipos de marketing pueden obtener una mejor comprensión del lugar donde se encuentra un cliente potencial en el canal de ventas y marketing, aprender qué canales y tácticas han funcionado mejor en la experiencia de un cliente determinado, y aplicar estos conocimientos a actividades futuras.

En aquel entonces mis ventas venían exclusivamente de artículos, con herramientas como Selz y Gumroad agregaba un botón de pago en artículos y así comencé a vender a diario plantillas y ebooks. Meses después aposté por una buena estrategia de Email Marketing y mis ventas aumentaron inmediatamente; ese día entendí la importancia real del Email Marketing y aposté por este canal para potenciar mis ventas online.
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